At CES 2012 in Las Vegas, the German car maker revealed that Facebook would be one of the apps in its new Mbrace2 telematics system, which will begin appearing in the company's SL class vehicles this spring.
Mercedes' edition of Facebook won't be as robust as the online version, according to a report by Reuters. It will have a limited set of features designed for drivers and focused on locations of friends and businesses.
Moving Facebook to venues with Internet access other than computers and smartphones is a logical extension of the social network, its vice president of partnerships and platform marketing, Dan Rose, told Reuters. For example, he noted that since people use GPS devices to track the location of their car, why shouldn't they be able to track the location of their Facebook friends from their car.
There has been increased concern lately, especially in the United States, about gadgets in cars, especially smartphones, distracting a driver's attention from driving and contributing to accidents. In fact one national automotive safety organization has called for a complete ban of operating cellphones in cars.
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